We developed an almost continuous flow of activities to drive consumers to the website. The activities helped us collect data and actively approach consumers through the internet, i.e., email marketing. The first of a series of tactical promotions around events of big worldwide importance is an online tactical ‘sale’ around the 2006 Olympic Winter Games. Even though the sale is organized around the theme of the Olympic Winter Games 2006, the over-arching concept still is that of the comfort of home.

Generated additional sales on top of the normal buying cycle.2.000 extra visitors per day on Neckermann.com of which 3.9% converted to buyersConversion game visitor to player: 20%Conversion game player to buyer: 7.2%New prospect email addresses collected in game: 98.8 of all playershttp://www.ogilvy.nl/awards/cannes/promo/