Cannes Lions
JUNG von MATT, Hamburg / NECKERMANN / 2007
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Men have ugly livingrooms, women have the touch for stylish comfort. This phenomenon gave rise to an entertainment shopping show on the net, where men were given new livingrooms, arranged by women with taste.
The event took place on a web-tv-platform of neckermann.de, Germany’s biggest furniture supplier. Entertainment in TV-quality featured gameshows, where the candidates had to qualify as top or flop, to be voted by the users into the final afterwards.A game to "pep up with the finalists" rounded off this interactive TV experience. Mirja Boes, a prominent German comedienne, guided the programm with her well-known cheeky nature.
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