Looking to expand the brand’s communication away from the day to day basis of promoting digital solutions like: mobile data or Wi-Fi services, Claro’s brief challenged us to discover a new way of communicating the core of the brand’s purpose. For this motive, the objective was set on generating as much impressions as possible and generating a conversation around an issue that resonated not only with audiences, but, as well as with the company’s purpose.

Main Character managed to get more than 25 million impressions, achieving an increase of 2% of our brands reach plus, we saw a 3% increase in family centered plans after the month published.