The lyrics of the song are: When I go with my mommy/daddy in the vroom, vroom, vroom, the cell phone sounds making ring, ring, ring, and if she/he takes the call we go boom, boom, boom, because vroom with ring is Boom, boom, boom!

We broadcasted this song through the only media capable of reaching the exact person, in the exact moment and with the highest frequency, because when children learn a song they go on and on.

Who could be more appropriated to make an awareness campaign about talking and driving than Claro, the biggest cellphone company in Guatemala?

From the 300 hundred schools the song was taught to more than 40,000 children.

Hundreds of positive comments poured in, both from parents and on social media.

Vroom, Ring, Boom! Will be included in the curriculum of all national schools, by the Ministry of Education.