Cannes Lions

MAJOR LEAGUE BASEBALL 2K9 VIDEO GAME

GROUND ZERO, Los Angeles / 2K SPORTS / 2009

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In an effort to show that 2k Sports' MLB2K9 video game has "The Major Leagues Down To The Minor Details," we had San Francisco Giant's pitcher Tim Lincecum teach his virtual twin the rules of the game.

The virtual hurler silently soaks in all of Lincecum's instructions until, during a drive, he starts to sing along to Wang Chung's "Dance Hall Days." His lip syncing is abruptly interrupted. "And we don't listen to that," Lincecum corrects. Virtual Tim continues to tag along and gets through the rest of his training unscathed.

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