Cannes Lions
UNCOMMON CREATIVE STUDIO, London / FORMULA E / 2022
Overview
Entries
Credits
Execution
We open in the middle of a race — Sam Bird, António Félix Da Costa, Pascal Wehrlein fight for lead position. From the perspective of the driver, we see them charge around the track, overtaking and creating a high-speed collision. The film goes silent while people tensely wait for the verdict of the crash. The driver miraculously comes away unscathed. However, a chase on foot begins through the streets - illustrating the intense sporting rivalries of the drivers and teams.
We follow our protagonists through cities hosting Season8 including New York City, Seoul, Monaco and London. Throughout this feature-like film, we move-back and forth between the city streets and race track, in a high voltage raucous ride to the finish line. From scaling buildings to crashing a performance of Julius Caesar.
The chase finally slows, and one of the drivers emerges on the track to one final sprint to win.
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