This was a project which succeeded to achieve the maximum advertising effectiveness in a low budget. The point is, we took advantage of “word of mouth” effect through many game fans by creating a buzz movie (making effective use of 15 years blank since last product launch, unpredictable quality in casting for the hero and easy to download to leak widely and directly to the target), and as a result it achieved the high score of access (20,000 in 2 days, 1,000,000 in 3 months) which is a feat in Japan web market.