Cannes Lions

MAKE INVISIBLE VISIBLE

McCANN WORLDGROUP, Bangkok / UNITED NATIONS CHILDREN'S FUND / 2013

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Overview

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Credits

OVERVIEW

Execution

Ignite people to aware and encourage them to be a part of Unicef to help.

We create a play based on true stories of the children and invited influential people such as celebrities, reporters, philanthropists and others to attend the play.

The play which has never been showed before. 'INVISIBLE PLAYS'.

Outcome

The issue was as well spread out by the audiences through social media such as Facebook, twitter etc. And the traffic in the unicef plays reach half a million in few days. Free PR media valued up to 1.1 million. The invisible problem has become visible. We believe that this will be a good start of the changing.

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2021, WORLD WILDLIFE FUND (WWF)

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