Cannes Lions

Make It Yours

WHYBIN\TBWA GROUP SYDNEY, Sydney / FOXTEL / 2016

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This spot centres around Ian and Sarah, a young couple who’ve just started dating. We join them just as Sarah asks Ian around to her place for the season 6 premiere of Game of Thrones. Ian accepts happily, but we soon discover he’s never seen an episode.

Luckily, Ian has Foxtel so every episode of the show is at his fingertips at home and on his devices. We watch as he relives every twist and turn on the emotional rollercoaster of five seasons in five days. When he finally arrives at Sarah’s door, we witness his realisation that he may have overdone things slightly. We’re guided through the action by an all-seeing narrator.

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