Cannes Lions

MAKE MORE BABIES

DUVAL GUILLAUME, Antwerp / VALLFORMOSA / 2014

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Belgians drink more cava (Spanish sparkling wine) than anywhere else in the world. Therefore, if Belgians have more sex and make more babies, there will be more Belgians to drink cava and the Belgian market will grow. This was explained to all Belgians when launching the Vallformosa brand in Belgium.

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