Cannes Lions
TARGET CANADA, St John'S / MAPLE LEAF FOODS / 2015
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The intent of this spot was to strengthen the position of Larsen Wieners as Atlantic Canada’s favourite wiener through a series of silly, bun-tapping tunes. Atlantic Canadian’s are musical people — it’s in our DNA. We are also renowned for our wit and almost inexplicable ability to make people laugh. It’s this cultural insight that informed the creative strategy to use music and humour as a way of strengthening Larsen’s brand position.
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