As a brand that replaces what athletes lose when they sweat, Gatorade leveraged this campaign to celebrate why it believes in the power of sweat in propelling athletes to achieve and succeed.

Gatorade’s core audience – competitive athletes – are constantly striving to reach the next level and understand it takes hard work, sacrifice and sweat to get there.

“Make Them Sweat” brought to life the idea that when footballers put in effort, work and sweat to becoming the best player they can be, the more they can make others sweat.

Ultimately, we inspired our audience to keep sweating so they can make others sweat even more, whether it’s a rival player, team, coach, fan and even spider. In Latin America, the hardest shots to save for a goalkeeper are the ones that are directed toward the top left or right corners of the goal where ‘spiders spin their webs.’

The best players are not the ones who sweat the most, but the ones who make their rivals sweat like never before. In this film we see how everyone and everything sweats when Gatorade-fueled athletes like Leo Messi, Gabriel Jesus and Julia (amateur player) have the ball

on their feet.