Cannes Lions

Make Time for Snapple

DEUTSCH LA, Los Angeles / DR. PEPPER / 2016

Awards:

3 Shortlisted Cannes Lions
Film
Film
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Overview

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OVERVIEW

Description

People need to take more breaks. Luckily for them, there’s a fun and interesting fact under every Snapple cap. It’s a built-in break we’ve been supplying people with for years.

In this spot, someone opens a bottle of Snapple. Suddenly, it’s the 1800s. A telegraph operator gets an urgent message. Some curious townspeople gather around. The operator deciphers the message. It’s nothing more than an obvious spam message. Alas, nobody in the 1800s knows what spam is. And so they celebrate.

With a pop of the cap, we snap to a museum employee taking a break with a Snapple, reading the fact under his cap: “The first spam was sent by telegraph in 1864.”

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