Cannes Lions
BAILEY LAUERMAN, Lincoln / COMMUNITYAMERICA CREDIT UNION / 2016
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Description
A group of unsuspecting people are asked what the word “wealth” means to them. At first, their answers revolve around money and luxury—things they admit they don’t have much of. During the conversation they are presented with pictures of special moments with their loved ones, and they share with us the importance of those people in their lives. As they talk, the person from the photo surprises them, and helps the interviewee realize how truly wealthy they are.