A young man is watching a film at the cinema. Then he picks up a glass of water that is on the armrest of the seat, takes a small sip an then pours the drink on his head. The young man is acting like a marathon runner. An insert enters: "Movie Marathon Cine HSBC Belas Artes". Then another insert appears: "4 movies for the price of 1 ticket". The film finishes with the logotype of Cine HSBC Belas Artes.