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The audience we were looking for is very different from the previous Espace target: the new Renault Espace is no more a MPV for families, but a true premium Cross-over.

To install the Renault Espace new positioning and convince our target, we decided to work on a disposal with qualitative and exclusive contents.

To mediatize this content, we developed a conversational & relational plan on social media with posts written by Kevin Spacey himself.

Digital assets and call to action on every Espace communications would also get our target to Renault own media where the entire saga was uploaded.

The campaign has been launched in 19 countries all over Europe.

First country: France as of April 15th.

As first results in less than 10 days in France only:

- 1.6 million views for the film on Renault France Facebook post.

- More than 350 000 visits on espace.Renault.fr website.

- Thousands of likes, comments, shares and Retweets for every brand content videos.