Cannes Lions
4129GREY, Istanbul / RENAULT / 2023
Overview
Entries
Credits
Background
In Turkey, people enjoy using roads for transportation. Due to rising gasoline prices, many drivers want to install LPG, which is a gas tank, in their vehicles.
Creatively describe how economical Dacia Duster Eco-G model with it’s both gasoline and LPG/Gas tank
Considering the time drivers spend in traffic in Turkey, radio is still a widely used advertising medium.
Execution
The radio starts with the sound of a toilet door opening. For a long time, we hear a man urinating. At the end of the radio, a voice-over explains that the vehicle has both a gasoline and gas tank, allowing it to travel 1400 kilometers non-stop.
Outcome
Test drive requests increased by 15%, general spec. requests about the car increased by 30%
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