Cannes Lions
DOE ANDERSON, Louisville / MAKER'S MARK / 2012
Overview
Entries
Credits
Outcome
The only goal of the Maker's Mark holiday mailer is to show our Ambassadors we value their loyalty to the brand, and to encourage sharing with friends. By virtue of the thousands of Facebook postings and photos of bottles, pets and babies wearing the sweater, we (and the client) deemed the program a success. The brand is on allocation (all available inventory sold through), and volume increased 19% in 2011.
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