To build anticipation around the new commercial being launched, and in order to drive emotional engagement with the brand, we developed an online game to accompany the Tango ad. The look and feel of the game, combined with the choice of audio assets, communicated the key product message in a fun way and it was the most important piece of content in the campaign in terms of driving consumer involvement. Total user figures can’t be released but the time consumers spent on the site doubled over the campaign period.