ObjectivesLeverage L'Oreal Paris Makeup expertise to provide high use value advice to consumers, in a way that heroes key products and drives in-store sales.What does it consist of?Makeup Atelier is an interactive module offering women a simple and educational approach to makeup, via a personalised colour diagnosis, application videos and animated expert tips.What's special about it?While being glamorous and premium, its design primarily delivers a truly simple access to a rich depth of content. The consumer is driven through 5 easy makeup steps: preparation, complexion, eyes, lips and nails.Each step offers application demonstrations in video, expert techniques with animated gestures, with the spotlight on L'Oreal Paris star products.The module is conceived for a straightforward roll out on all consumer touch points:Internet (accessible from L'Oreal Paris and partner's site), CD-Card (for distribution in direct marketing, on product packs and on print ads) and in-store Kiosk (for products launches and animations). Its conception is dynamic flash, which allows quick and easy international rollout, as it can be translated in just a few days.