Many charities fail in connecting the dots – between donors and the ultimate recipients. Our solution was to connect cause and effect in a creative and visual way so that the benefit was immediately apparent.

Previous clothing donation drives in Beijing have resulted in around 300 - 500kgs of clothing per event. Our innovative donation boxes proved to be much more motivating for the public and resulted in us collecting 1,253kgs of clothing. Many donors remarked that seeing the real children touched them deeply. They said that seeing the children wear the donated clothes right on the boxes, was heartwarming.