‘China Foundation for Poverty Alleviation’ is a non profit organisation devoted to solve the problem of poverty in China. This time, they intended to launch a campaign which aims at children living in poverty, to draw more attention from society.

Our target is not only Chinese citizens，and the donation is not limited to RMB. Along this directio, we chose 3 features from bills who are widely known that came from an impoverished background, and put the childish version of these giants on the bill we designed. Expecting favour of this dramatic contrast, people could get the message of ‘your support may change children`s fate.’

Attracted people to get more information from the homepage to be aware of what a poverty alleviation program is, then stretched out a helping hand. ‘China Foundation for Poverty Alleviation’ has received more donations, made more poor children gain great benefits from this program, and their conditions of living have improved consequently.