To create the virtual worlds we scanned real locations using Lidar technology. The data created amazingly detailed pointillism-like 3D scenes. The lidar data allowed us to build an impressive 3D virtual world that perfectly matched the real world.

We dynamically tracked the position of the camera and car so we could change the perspective in the 3D projections. This meant that by standing directly behind the camera you became the point-of-view and perspective's sweet spot. You would look into the window of our infinite virtual world which seamlessly blended into the physical environment around you.

The tracking of the camera and car was enabled by using state-of-the-art Vicon tracking system technology. We then added an emitting pulse from the car representing all of the scanning technology at work. In real-time, using vvvv (virtual reality modeling language) we calculated the position of millions of tiny particles emanating from the car. Each had to be calculated live and each took into account the ever-changing position of Passat and camera. With millimeter accuracy and an infinitesimal lag, these were projected on the screens and floor.

Now we had real emitting virtual sensoring beams on a 3D lidar world. We coded the emitting lines to respond to the 3D environment, bounce off solid surfaces and pass through others.

For each major car technology we created a short film. Each designed to make the technology more easily understood. The final step brings the viewer into the real world and shows us the true human benefit in a very 'Volkswagen way'.

In the future we envisage replacing the camera with a live audience. By dynamically tracking their position we will create immersive experiences which seamlessly integrate into their world. This is a look into the future virtual shopping experience.

No headsets. No glasses. A new reality.

This project has reached 11 million viewers across all the channels we have released it on. We have an enviable engagement rate of 95%, which is unheard of.

We designed this experience to change perception of the Volkswagen brand. In the long term we expect the brand to be perceived as a true innovator, in addition to being very reliable, solid, well made and human.

This work is to be extended in live car shows and showrooms and will be appearing in an upcoming events. This is how we see and Volkswagen envisage the future of selling cars. The industry needs to engage with customers who no longer have a desire to go to garages or showrooms, and instead enable them to experience the features and technology of car in a virtual way.