The ŠKODA ENYAQ, the first electric model from the Czech car manufacturer, was a great success after its launch in 2021. Despite the challenging situation during the pandemic, the ENYAQ set registration records. The new coupe version, which was introduced in 2022, was meant to follow up on this sales success. Therefore, an international campaign had to be developed to position the ŠKODA ENYAQ Coupe in a attention-grabbing way and use the model as a brand shaper.

Every role of the film was casted with the utmost care by the director in collaboration with the casting director and the casting agency. Finding the right cast for the main role of the little girl was particularly painstaking. Around 160 girls attended the casting sessions in London and only after 4 rounds of casting we had finally found our ideal match.