News updates on social media lack depth, and to demonstrate this, we chose 10 iconic news and turn them into posters that provoke and question people’s perception on them. Each poster is also designed to reflect the impact and power of Malay Mail’s ability to analyse news. To retain the authenticity of a trusted newspaper, we used newspaper ink and traditional offset lithography for every poster we printed. We used this process for its rich colour, fine details and sharp typefaces.

As the campaign is still in its early stages, sales results are currently being tabulated. However, the campaign gained much interest and debate among youths, which lead to increased brand awareness for the Malay Mail Newspaper.