We’ve worked with our product design and branding teams to incorporate our Xfinity Design Standards. This ensures that our customers experience a singular brand vision and tone of voice while using any of our products, https://design.comcast.com/standards.

Our target audience is HSD customers, acquire cord cutters and retain cord shavers in Comcast house holds, and drive early adoption of video services by college students.

Our design includes a main navigational menu, horizontal scrolling rows of editorialized and personalized content, informational entity pages and customized video player.

Our design process depends on a number of factors, deadlines, and budgets. We began to sketch designs based off of our Xfinity Stream App while adding in some of our customers’ favorite elements from X1.

We designed with simplicity in mind. Making simple experiences requires focusing the user’s attention on what is most important, presenting choices that are clear and concise.

We strive to create designs that excel on both the functional and aesthetic level, fostering a sense of delight whenever possible.

Designs that are vibrant and dynamic make our products more fun and approachable.

Customers have different expectations when they’re immersed in a 10’ screen experience versus web or mobile.

Experiences should have less actions per page and push users to dive deep into their experiences.

More ways to access content in existing households where home modification for additional cable lines is not easily accomplished.

In January of 2017 we launched our Beta app with 2,000 customers. It has grown to 360,000 user over the course of a year, with no marketing. The average session length, is 1hour and 45 minutes.

We've evaluated industry challenges with accessibility and have made vast improvements to our screen reader working closely with our accessibility team.