Cannes Lions

MALE COUSELLING FOR DOMESTIC VIOLENCE

OGILVY INTERACTIVE WORLDWIDE, Frankfurt / MAENNERBUERO TRIER / 2005

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Domestic violence is a constant topic in the media - mostly discussed as violence against women and children. No one talks about the fact that men can also be victims of domestic violence. This happens more often than people believe. When a woman fights with a man, her inconspicuous, adorning accessory can turn into a weapon. The banner points this out in a dramatic way. Some of the common objects are presented, one after the other. And then just one word appears - the name of the weapon the accessory turns into. Target group: victims and the public.

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