The statistics show that Up to 29,000 people are killed in road accidents yearly in Thailand, putting the country to be the world 2nd ranking in road casualties. Road accidents generally happen because of reckless driving. Thai Health Promotion Foundation desires to make people aware and reduce road accidents.

The spot show an analogy that while you drive your car, other vehicles are also in your control. The message connotes that just one reckless driver can abruptly affects other innocent drivers on the road. The idea emphasizes “Drive responsibly” in order to remind people to stay conscious while driving.