Life size cut-outs of kids were placed at supermarket cash counters with LED display screens attached to their foreheads. Every time a transaction was made, the calculation appeared on the foreheads, as if the kids were making the calculations themselves, demonstrating ‘Horlicks kids are sharper kids’.

7% increase in sales of Horlicks in a month and a half from 240 supermarkets across Delhi and the NCR (National Capital Region).