The insight came the efficacy of dual treatment.

The key thought came from the fact that we are all moved by emotion but convinced by reason, but bringing these two elements together make for the perfect persuasion.

Based on this we created a campaign that showed when combining emotion and logic, in the same way as Volibris & Tadalafil are combined, the results for doctors and patients can be remarkable.

An intimate film showing a doctor giving his diagnoses to a PAH patient was produced. Throughout the film we hear the doctors inner monologue, his newfound knowledge and confidence in Volbris and the positive emotional benefit to both him and his patient.

For print and digital a series of emotive photos of the patient were shot, while headlines that combine the doctors emotional and rational thinking provided an logical argument that showed Volbris is the best treatment for PAH patients.

We developed a range of materials, all based around the head and heart concept. From the initial film, we produced a sales aid (print & ipad) e-presentation, adverts (print and digital) and a range of print leave pieces

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