Cannes Lions
SERIAL PICTURES, Culver City / LEXUS / 2017
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The film opens with dancer Lil Buck, who is in a blimp hangar with the Lexus LC 500 coupe. The viewer sees him start to move his shoulders, hands, and eventually his entire body to the music of Sia's "Move Your Body." He dances with and around the car showing the viewer everything that the Lexus LC 500 coupe has to offer - comfort, luxury, speed, and style. This film is all about the way humanity and technology come together to achieve something greater with emotion. It stuns the viewer by taking them into a visceral and deeply connective experience. It is about taking performance to a place of amazing.
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