We combined one of the oldest media ideas with one of the newest, developing a nationwide out-of-home activation program based on magnetic ‘stickers’ of the Facebook ‘LIKE’ logo, distributing them on Honda cars throughout The Netherlands. The ‘sticker’ featured a call-to-action to become a fan of HondaNL on Facebook and an opportunity to win a trip to the brand’s factory in the UK.

So we sent teams of our people out across the country sticking the magnet stickers on every Honda car they could find.

10 hours of film was uploaded (over 500.000 streams) and Facebook fans exceeded over 20.000 fans, reaching over 4 million people.

Honda became the 6th car brand on Facebook and the Most talked about car brand (Marked by Socialbakers.com) exceeding the huge buzz of Volkswagen, Opel and. Overall Honda had the 4th highest increase in fan base in The Netherlands with only the market share and awareness level of around #15 on the car list!

Tweets reached 620.000 unique persons and Honda was the talk on blogs (over 44 different postings).