Cannes Lions

Man in America

ERWIN PENLAND, New York / EVOLVE TOGETHER / 2016

Film
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It’s a beautiful day in idyllic, Main-Street America. A handsome movie star leisurely strolls through a barrage of idiotic, dumbass, birdbrained, totally preventable gun fails. Don’t worry, he’s wearing a vest. Also, no one’s actually aiming at him; these are just accidents. Also relax, this is not real. It’s a gun safety message reminding everyone to make their safety more safety-er so that we can be the safety-est America possible (despite the giant fight we’re having about whether people should be allowed to own guns which is a completely separate issue and not at all what this film is about).

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