Chickens are up for adoption. The Ghanaian meat market is being flooded with cheap European imports. Huge freezer ships are transporting thousands of tonnes of frozen chicken 'bits' from Europe to Africa. Local farmers are being forced to sell their livestock at a loss, and are facing ruin. Livelihoods are going to the wall and, as a result, many Ghanaian chickens have been cast aside, left lonely, destitute and unloved.Using the real-life story of Ghanaian chicken farmer, Mrs Yumbia, Christian Aid briefed WEFAIL to produce a spoof chicken adoption website to persuade young, urban, professional audiences to vote for Trade Justice.