The TV show "Man vs. Wild" is a fantasy escape for modern urban men. The host, Bear Grylls, is the ultimate boy scout. He uses his supreme physical strength and detailed knowledge of the wild to survive. In contrast, we average city guys have long lost these primal instincts.Our campaign explored the question: could man really survive against the ferocious power of the wild?

Note - cultural reference: Appletini is a type of cocktail usually not favoured by rugged survivalists.