Cannes Lions
DRAFTFCB SOUTH AFRICA, Johannesburg / VODACOM / 2009
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International hit song 'Drop It Like It’s Hot' by Snoop Dogg, remixed to sound like South African Mambazo music.We re-recorded popular songs, which topped world charts, in music styles indigenous only to South Africa. The styles are popular Zionist Gospel choir and Isicathamiya made popular by Ladysmith Black Mambazo. This was to illustrate the fact that no matter where you may travel, Vodacom Passport will always make you feel like you're back home because of the local tariff.
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