Coinciding with the end of the mango season in Thailand, Tic Tac launched a new flavor - Mango Mint. Only available for a limited time, we were tasked to create a point-of-sale poster to create awareness with a call-to-action for consumers to try our freshest flavor before it ran out.

A special printing technique replicated the texture of a real mango peel onto the artwork, giving the poster dimension and enhancing the freshness of the new flavor. A call-to-action line drove urgency to taste it before the limited edition flavor ran out of stock, while remaining topical with the end of the mango season.