Cannes Lions

MANILA DESIGN WEEK

TBWA\SANTIAGO MANGADA PUNO, Makati City / TEAM MANILA / 2011

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Overview

Entries

Credits

Overview

Description

Manila Design Week is a week-long festival that promotes design in our everyday lives. It has brought in design iconslike Tara McPherson, Tokidoki and Stefan Saigmeister.Design is relevant in our everyday lives.

In fact, we consume it everyday.

Execution

To dramatize the proposition, mailers were made of fondantand edible ink was used to print the message.

An invite good enough to eat.

Outcome

Majority of those who received the letter came to the event. The total number of attendees for Manila Design Week even doubled to 4,000 compared to the year before.

Similar Campaigns

7 items

Shortlisted Cannes Lions
50TH ANNIVERSARY OF JFK'S INAUGURATION

THE MARTIN AGENCY, Richmond

50TH ANNIVERSARY OF JFK'S INAUGURATION

2011, JOHN F. KENNEDY LIBRARY

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