Cannes Lions

MANILA DESIGN WEEK

TBWA\SANTIAGO MANGADA PUNO, Makati City / TEAM MANILA / 2010

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Manila Design Week is a weeklong showcase of graphic design. It was the first of its kind to be launched in the Philippines. Its aim is to bring Philippine Graphic Design into the mainstream. Most people’s experience of graphic art is limited to pop culture via Team Manila apparel. Like all art, it has the potential to become a movement for social responsibility.Using the visual aesthetics made popular in campy Pinoy action flicks in the 70s and 80s that starred Tony Falcon (Filipino James Bond) and Weng Weng (midget action star), we produced our own graphically designed Pinoy action movie. Two enemies battle it out, armed with guns and cleverly crafted dialogue injected with graphic design terms.

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