Cannes Lions

MANSCAPING IN MOTION

PARTIZAN, London / ENERGIZER / 2015

Film
Case Film
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Overview

Entries

Credits

OVERVIEW

Description

'Manscaping In Motion' is a stop-frame film for the Wilkinson Sword Hydro 5 Groomer. The commercial features five characters with moustaches, beards and hair masterfully groomed frame by frame to move in sync with the beats and rhythm of the track. Describing their concept for this the driectos say that 'The story of this is basically just beards rocking out'.

Execution

To achieve the desired effect, a 48-piece camera rig was placed on a standing grid, several cameras high and several cameras across.

Each of the subjects in the film were placed in front of the camera rig and then all 48 cameras would shoot a frame simultaneously. The subjects facial hair would then be altered, the cameras would shoot another frame and the whole process would repeat.

This meant the entire shaving progression was captured on every camera, creating a bank of frames from multiple angles to animate with. By taking each frame from a different camera on the grid, the subjects facial hair could be manipulated whilst giving the illusion of the camera moving. The technique was also used to create loops, so the facial hair could be animated away, then by playing the frames in reverse, it would reappear.

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