WalkAmerica is the flagship fundraiser for the March of Dimes. This year the name was changed to the March for Babies to better reflect the charity's commitment to the health of all babies and to provide a stronger brand tie-in. We felt the idea to re-launch the walk had to be as big as the event itself - an idea that reflected everyone's importance in bringing success to the March of Dimes' mission. We represent this by showing what it would look like if no one chose to walk - shoes void of humanity walking and building in scale.