Objective: 1M Impressions, drive brand awareness for March Madness tune-in on Max.

In order to get the word out, we spent the week leading up to the tournament by hosting a bracket challenge of our own: collecting some of the most iconic programming on our service, and asking fans to vote for their favorite show. From Batman vs. The Last of Us, to Dune vs. The Matrix, our bracket was chock filled with some of the most inconic programming ANYWHERE.

Each day of our tournament, we posted a bracket featuring matchups to Instagram. Fans could then vote for their winners using Instagram Story's polling functionality.

2.73M Impressions​ 865k votes