In the film, we reflected the culture back to the people and used a form of storytelling called 'Haasya Kavita' or 'Humorous Poetry' - the narrative picked up the life of a small towner, Sundar (his name itself means "beautiful") who coincidentally was self obsessed. Sundar was a man devoured by his own reflection and one who lost sight of everything else. The story followed his misadventures and revealed the only cure to be MAX.Where all else had failed, MAX got him off his childhood obsession in an instant. And got him hooked to itself.

Everything changed. And yet nothing did.