Overview

We live in a society where the ‘see it to believe’ culture is rather prevalent. In order to make the most of that culture, showcasing our product in its element is of utmost importance.

Our partnership makes for a great example of how to bring together festivities, colloquial thinking and product integration in a seamless, yet lasting impression.

Maria Goretti serves as a very prominent influencer and makes for a very credible partner, in making a statement to our target audience, as we become a part of their subliminal thinking.

Campaign objectives:

Build awareness

Establish consideration and convert people to intent to purchase

Increase share of volume for HP India printers and the product in question

Execution

With the guideline of bringing out the Christmas feel, matching the right kind of essence and treating the printer as an elevator of experience, we set our goals to create a very ‘real’ video. With the help of Maria’s insight, our Printer’s versatility we put our bets on a social video to be released through Maria’s social platforms, amplified through ours.

The video highlights the printer by subtly tying in its features and at the same time slotting in as a décor aid. Carefully scripting Maria’s narration and visually aiding our cause through Christmas Décor, displayed a beautiful outcome of the DeskJet 3700 being at its occasional best.

With the size and subtle nature of the printer it serves as the ultimate house-hold companion and as Maria walked up and down through memory lane, the DeskJet 3700 stood silently in the AV, creating a subtle but very functional impact