The HKJC Mark Six Lotteries is a weekly draw where players pick numbers in the hope they'll win the jackpot. Jackpots often reach the millions of dollars, making the winners instant millionaires and able to afford things they could only ever dream of.

The campaign utilized the actual entry forms or tickets where players mark their numbers on the ticket. The numbers were marked in such a way that they formed things within reach should someone win. The line appearing at the bottom of the ads reads 'Numbers Add Up'.

The campaign was highly visible in the market and unique to the game. Both awareness and sales of Mark Six increased significantly.