As people were not going to our stores, we decided to make them live in one. So, we transformed several emblematic buildings of the city in commodities such as juice, bread or toilet paper using their original forms. Through a proximity alert sent to mobile devices, people connected to Carulla.com when they were near any of these "giants products", they could buy them online and send them home. That way we transform the city into a 24 hours supermarket.

The campaign was carried out in work and residential areas with high traffic and closely related to the target. For a week the city light up several "giant products" that could be seen for kilometers. The designs were created so that products were made only with light lines and the shapes of the buildings. Then people received an alert using notification by proximity, and the installation became an entry to carulla.com, where the user could buy the same product that was watching supersized.

Carulla.com visitors increased 55.6%

Carulla.com users increased 24%

Carulla.com sales increased 233% vs same month in 2015