The main element of the visual identity is a monogram. The monogram's shapes are inspired by the soft, delicate brushstrokes when applying makeup. The monogram is flexible and can be applied in different ways providing a dynamic and recurring graphic element throughout the identity. The tranquil, earthy colour palette leaves room for future product development in new colourways and the copper foil provides a sophisticated and subtle connection to the exotic origins of the brand.

Results are not yet measured but please contact the client (Diarry Maréna) for spontaneous internal comments about the new concept and design.