Cannes Lions
cayenne, Dusseldorf / CONDOMI HEALTH INTERNATIONAL / 2008
Overview
Entries
Credits
Execution
We produced the detective novel 'Deadly Rhododendron' to showcase the problem of 'premature ejaculation’. The climax occurs already in the first sentence of page one, followed by sixty pages full of nothing but “Sorry“. Our product message is on the last page:'Climax too early? Condomi MAX.LOVE can help.'
Outcome
Thousands of potential clients 'read' our novel and spread the message by talking about it on the streets and on several German web blogs. The novel was exhausted after two days and we received about a thousand re-orders.
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