Marriott and GoPro collaborated to give guests complimentary test drives during their stay, providing them the right tools to document and share their brilliant travel experiences.

The program was embedded in the hotel experience across 17 Marriott Hotels in Latin America, with activations like POP materials and dedicated in-room channels, to a comprehensive website www.TravelBrilliantly.com/GoPro programmed in 3 languages with GoPro videos from guests in Brazil, Mexico, and the Caribbean among others. We even developed a management tool to track inventory. Finally, a full social strategy set across all Marriott and GoPro social channels with amplification that tapped into influencers.

We received amazing UGC which was organically amplified by guests, creating a human connection between them and Marriott. By associating with an appealing brand to Millennials like GoPro, the program became the perfect example of Marriott’s continued innovation to attract the next generation of travelers, transforming happy guests into brand ambassadors.

Beyond our guests, the World took notice. Within the first 24 hours, we received over 300K organic video views, and over $7MM (518K PR impressions) in earned media-ad value. Thousands of conversations have reached over 13.5+ million users on social, and is still spreading across the World.