Cannes Lions

MARTHA

DIESTE, Dallas / DPA / 2016

Film
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Overview

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Credits

OVERVIEW

Description

The film travels back and recreates a special moment from 50 years ago, when iconic Beatle musician Paul McCartney first composed “Martha My Dear,” a beautiful song many of us still love today. For years people believed the song was about Paul’s girlfriend at the time. So the film portrays the birth of the song and gave credit to Paul’s dog Martha, who according to him was the real inspiration behind it all after he gave her a home. This truth about Martha proved to the world that when you change a dog’s life, they return the favor.

Execution

Our casting required us to find a young Paul McCartney from the 1960s. Since he has some many fans that live impersonating him, we couldn’t settle. We searched everywhere and went through hundreds of Paul McCartney’s look-a-likes until we found the perfect guy, in Argentina! Not only was he a great look-alike but could behave, sing, and talk like him too, a true young Paul McCartney’s doppelganger.

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